Strategic Communications | Media Relations | Community Impact
We've worked with some of the largest, most prestigious agencies in the country and saw firsthand how often clients pay for the bells and whistles of a bloated office, only to have their accounts managed by junior staff.
That’s why we launched Fire it Up, PR with a different mission:
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Treat every client as if they are our only priority
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Be transparent and impeccable with our word
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Live by the mantra that “good enough” is the enemy of great
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What We Do
At Fire it Up, PR, we don’t just generate headlines—we create strategic campaigns that inspire action. Whether the goal is for your audience to buy a product, attend an event, respond to a community need, build a coalition, strengthen a reputation, influence policy, recruit supporters, attract investors, or drive adoption of a new technology or initiative, we bridge the gap between message and movement.
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Our Promise
Whether it’s a national media relations campaign, product launch, experiential event or a boots-on-the-ground outreach initiative, we bring the same commitment to every client - your definition of success becomes ours. And we’ll work tirelessly to achieve it.
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We are also a founding partner of the Groundwork 360 Alliance, a consortium of leading strategic communications, media relations, IT development, web content management and community outreach firms. Together, we deliver coordinated, scalable campaigns that combine national reach with local trust, ensuring that every initiative, from policy rollouts to community activation, resonates where it matters most.
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SERVICES
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At Fire it Up, PR, we offer more than publicity. We deliver strategic communications campaigns that move seamlessly from national media placement to neighborhood-level outreach. Our clients benefit from access to our broad range of expertise and contacts—but most importantly, they receive what many agencies only promise: direct access to senior leadership and proven, integrated strategy.
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Strategic Communications & Media Relations
Integrated planning that unites messaging across traditional and new media, social media platforms, grassroots outreach, and stakeholder channels to achieve measurable impact.
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National, regional, and local media campaigns
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Corporate cross-promotions and brand partnerships
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Press tours, junkets, and national broadcast interviews
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Crisis and rapid-response communications
Community Engagement & Local Outreach
Field-tested activation: working with nonprofits, civic groups, and community leaders to build trust and inspire engagement at the local level.
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Hyper-local field marketing and grassroots campaigns
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Coalition building with nonprofits, civic groups, and community leaders
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Multilingual/multicultural engagement strategies
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Cause marketing, charitable affiliations, and advocacy initiatives
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Experiential events and community-based activation
Digital & Social Integration
Campaigns that meet people where they are—across social platforms, influencer networks, and digital channels—always linked back to clear calls-to-action.
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Social media campaign development and management
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Influencer engagement (national, regional, and hyper-local)
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Content creation for websites, social platforms, and digital collateral
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Geo-targeted digital outreach and app adoption campaigns
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Analytics and performance tracking across platforms
Thought Leadership & Events
We elevate voices and brands by positioning them at the center of important conversations—on stage, in boardrooms, and across the media landscape.
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Speaking engagements and industry panels
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Executive visibility programs
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Sponsorship development and strategic partnerships
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Event production, celebrity and VIP appearances, and experiential branding
Cause & Issue Advocacy
We design campaigns that bring attention, credibility, and momentum to the issues that matter most, building public support and driving real-world impact.
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Government relations and legislative outreach
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Coalition building with nonprofits, civic groups, and advocacy networks
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Awareness campaigns aligned with community priorities and national dialogue
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Charitable affiliations and cause-marketing initiatives
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Rapid-response communications around timely issues
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Cross-Sector Expertise
Our team has worked across media, government, nonprofit, corporate, and entertainment industries. We understand how to align strategic goals with public trust, delivering measurable results in both national spotlights and community conversations.
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CLIENTS
With more than 30 years experience in strategic integrated marketing, the team at Fire it Up, PR
has an extensive client roster with impeccable references. Here are a few of our favorite campaigns:
LEADERSHIP
Diane McNamara, Founder & President of Fire it Up, PR
Diane McNamara launched Fire it Up, PR in 2002 with a mission to deliver senior-level expertise directly to clients—without the bureaucracy and overhead of large agencies.
She began her career in television news at the ABC affiliate in Springfield, MA and the CBS affiliate in Boston after attending Tulane University and the University of Massachusetts Amherst. But she soon discovered her true passion wasn’t reporting the news—it was helping shape the stories that influence audiences and create change.
For more than 30 years, Diane has advised leaders and organizations across entertainment, lifestyle, hospitality, manufacturing, nonprofit, and political sectors. She's been a frequent on-air commentator with Boston’s Fox and NBC affiliates and previously hosted a political talk show on 1510 WMEX, one of Boston’s legacy 50,000-watt stations.
In addition to leading Fire it Up, PR, Diane is a founding partner of the Groundwork 360 Alliance, a consortium of communications and outreach firms that deliver coordinated, scalable campaigns with both national reach and local trust.
Deeply committed to community service and philanthropy, Diane has contributed her time and leadership to the The Junior League of Boston & NYC, as a board member of the Gifford Animal Shelter and the Board of Governors for the National Academy of Television Arts & Sciences (The Emmys), reflecting her enduring connection to the media industry.
At Fire it Up, PR, Diane fosters a “pay it forward” culture, encouraging her team to support causes that matter. Her personal commitments include animal welfare, veterans’ issues, and the Made in America movement- reflecting her belief that communications should not only advance business goals but also strengthen communities.
For more, visit www.linkedin.com/in/dianemcnamara